Four Sigmatic Turns 10

Overhauling brand voice and visual aesthetic for a mushroom coffee company

My relationship with Four Sigmatic started off with a bang. We onboarded with less than a month before their 10th anniversary—a huge occasion that also happened to be a Black Friday-level sales event.

They approached us with 3 main goals: 1) resurrect the fun, witty, and particularly Finnish sense of humor that had fallen out of their copy; 2) redefine their art direction; and 3) drive customer LTV by converting one-off customers into subscribers and increasing existing subscriber AOV.

My Role

As the Account and Project Manager, I led the copywriting team in developing the content calendar, then collaborated with our graphic designers to define and align on an account-wide aesthetic and strategy for applying the new design direction to each email.

While the creatives were getting made, I took the opportunity to reset Four Sigmatic’s audience segmentation in order to re-engage profiles that had gone untouched over the past 120 days, increasing the audience size by 57%. I further divided the audience down into two main groups: existing subscribers and an expanded non-subscriber audience, then ensured that our copy was tailored to each.

The Outcome

In spite of the tight turnaround time, the campaign was a massive success. Not only did we rope ~80k previously unengaged customers, we also exceeded their subscriber growth KPIs by ~20% and increased subscription AOV throughout the sale period.