Food Styling
I used to be a cheesemonger in fancy restaurants around L.A. Ever since then I have held very strong opinions about things like cheese, charcuterie, and olive oil. These days, I occasionally moonlight as a food stylist for some of my clients like Brightland, Caraway, Green Pan, and The Spice House.
This page may or may not be an excuse to show off more projects.
Strategy: Food-Based Campaign Concepts, Pitches, Storyboards, Shot Lists, Art Direction
Creative: Recipe Development, Post Copy, Headlines, A/B Testing
Execution: Cooking, Tasting, Making Sure Everything’s Camera-Ready At The Right Time
