Four Sigmatic: Calling All Members
Making subscriptions fun again for a mushroom coffee company
While running the daily campaigns for Four Sigmatic, I was also going through their existing flows one by one in order to revamp them. One of the first I touched was their New Member Welcome—a flow designed to say “Hei” to their new monthly subscribers and prevent churn through product education.
In addition to lacking an explanation as to how the subscription program worked, it also lacked the fun, whimsical, brand-building content that turned one-off customers into long-term brand loyalists.
My Role
To get it all done, I created a content outline that would give customers an engaging walkthrough of how to use their membership portal while also encouraging them to attend a New Member Onboarding Session hosted by a Four Sigmatic staff member.
Getting the content written was a blast as I got to learn about aspects of Finnish culture that had inspired so much of the brand’s ethos from one Four Sigmatic’s founders.
With a crash course in Finland done, pronunciation attempts appropriately chuckled at, and an onboarding session of my own completed, I wrote all of the emails, led the design team in execution, and helped build out the flow.
The Outcome
Month over month, the flow has achieved a 3x increase in onboarding sessions (and a subsequent increase in subscription AOV), and I’m happy to say that the quiz I built at the end has resulted in a surprising amount of happy emails from customers.
View the flow
(Click on an image to expand)
