Because Boulevard, which tracks all of Hi, skin’s appointments, didn’t yet have a Klaviyo integration, a custom one had to be built to pass info from point A to point B. I provided guidance to Hi, skin’s external dev team as they built the custom integration out, filling them in on the types of data I needed for this flow (and others) as well as how it had to be organized in order to be called up in Klaviyo via dynamic blocks.

And because Hi, skin runs different offers for returning clients, first time visitors, and visitors to newly launched studios, I created a flexible template for the emails themselves that allowed us to plug in the different discounts without having to do major restructuring. I then set the flow up to branch depending on whether customers were first timers or returning visitors, with further splits down the line depending on which studio they planned on visiting and which offer it was serving.