Email & SMS
I’ve got a soft spot for Email & SMS. They’re such personal touch points and so essential for developing brand-loyalists and supporting retention initiatives. Plus, I get to be wordy every once in a while, and I’ll never pass up an opportunity to say more about a brand or product I love.
I’ve had the pleasure of working with brands at all different stages, from pre-launch to 10+ years in, with lists ranging from 100 - 600,000+ profiles.
What I do for Email and SMS:
Creative Strategy: Concepts, Art Direction
Media Strategy: Audience Segmentation, Automation Setup, A/B Testing, Calendars
Execution: Copywriting, Campaign Builds, Performance Analysis
Case Studies
A select handful of campaigns and automated flows that I’ve planned, built, and executed over the years.
Launching a 10-year anniversary sales event less than 30 days after kicking off with a new client. And redefining their visual identity and copy direction while we’re at it…
Turning the entire month of November into a sales-heavy, KPI-crushing Black Friday sales event with and education-heavy campaign and a revamped Welcome Flow.
Welcoming new product subscribers in the most Finnish way possible: by telling them how to effectively use their Membership Portal (and sneaking in a little fun while we’re at it).
Migrating a client over to Klaviyo in order to recapture lost revenue from customers who drop off during the appointment booking process (almost as complicated as it sounds).
Creating a short, but oh-so-sweet Black Friday/Cyber Monday campaign based on a year’s worth of learnings in order to maximize revenue.
Defining a channel-aesthetic for a pre-launch skincare brand that exceeds the founder’s expectations.
Just for fun
A few more of my favorite emails
